Fashion that means more

We're a London- based, ethical brand that’s on a mission to create fashion that means more.

Born out of an ambition to push boundaries in sustainable fashion, our collections are not just handmade locally using sustainable fabrics, but they also weave more meaning into the prints by illustrating particular environmental issues. 

That way, you can not only wear what you love, but what you believe in.

Each collection is centred on a cause, or 'Talking Point', with our current focus on the impact that food has on the environment - Food For Thought. That's why every garment comes with its very own dinky minizine to give you a few key facts and info on the issue at hand. 

Oh, and we also donate to a charity that works with the cause in question with every item sold.

We love our suppliers and manufacturers, and want to be transparent about our production. If you would like to find out more it’s over on our Movement blog.

Sophie Dunster - Founder

Sophie Dunster is a London based designer, the general brains behind the brand, and the true embodiment of what it means to be Gung Ho. Having been raised living a low carbon lifestyle, it’s not surprising that sustainability has been fairly drummed into her over the years. Being unable to follow in her father’s footsteps as a zero carbon architect (science isn’t a strong point), Sophie turned to art for her way to save the world. And when she discovered she could put her drawings on clothes… well that was the start of Gung Ho.