Oh Comely Magazine
Inspired by Fashion Revolution Week, we're having a sort out, falling back in love with our clothes, buying ethical and asking brands, who made them? Over the following pages, join in Oh Comely's very own fashion revolution...
Every pattern in Gung Ho's collection tells a story. This blouse features plants that should be in your garden to help bees thrive - sweet peas, strawberry and raspberry plants. A fiver per top also goes towards helping endangered insects. Now, we bee-lieve in that.
Oh Comely featured our Bee Blouse in 'What we're loving' as well as a mix of our statement floral earrings as well as our Precious Insects fine jewellery collaboration with Chalk Designs for their sustainable fashion editorial.
We caught up with Sophie, Founder and brains behind Gung Ho, talking about how Gung Ho came about, the importance of ethical fashion and what to do with your skills when you've got something to shout about.
Where does the name ‘Gung Ho’ come from and what does it mean?
Gung Ho is an old British expression for being enthusiastic. We think the best way to describe it is a slap to the knee with a big smile! When I started the brand we wanted to stay clear of anything naff / cheesy or hippyish as a lot of ethical brands look and feel ethical, which isn't our vibe.
We aim to connect with people who buy first and foremost because they like it, finding out after our ethos and engaging with our causes. Even if they don't connect with the cause, they have still supported small local businesses, made a charity donation and bought ethical.