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Oh Comely Magazine

Inspired by Fashion Revolution Week, we're having a sort out, falling back in love with our clothes, buying ethical and asking brands, who made them? Over the following pages, join in Oh Comely's very own fashion revolution...

Bee beautiful.

Every pattern in Gung Ho's collection tells a story. This blouse features plants that should be in your garden to help bees thrive - sweet peas, strawberry and raspberry plants. A fiver per top also goes towards helping endangered insects. Now, we bee-lieve in that.

Oh Comely featured our Bee Blouse in 'What we're loving' as well as a mix of our statement floral earrings as well as our Precious Insects fine jewellery collaboration with Chalk Designs for their sustainable fashion editorial.


Human Magazine

We caught up with Sophie, Founder and brains behind Gung Ho, talking about how Gung Ho came about, the importance of ethical fashion and what to do with your skills when you've got something to shout about.

Where does the name ‘Gung Ho’ come from and what does it mean?
Gung Ho is an old British expression for being enthusiastic. We think the best way to describe it is a slap to the knee with a big smile! When I started the brand we wanted to stay clear of anything naff / cheesy or hippyish as a lot of ethical brands look and feel ethical, which isn't our vibe.

We aim to connect with people who buy first and foremost because they like it, finding out after our ethos and engaging with our causes. Even if they don't connect with the cause, they have still supported small local businesses, made a charity donation and bought ethical.

Vulkan Magazine


Photographer: Nadia Correia @nadiacorreiaphotography
Assistant: Caroline Andersson @carrotopa
Hair Stylist: Rohmarra Kerr @rohmempire
Illustrator: Monika Muffin @mmuffn
Set Designer: Emily Jönes @emilyj0nes
Lettering: Riccardo De Franceschi @de_franceschi
Female Model: Salome Omanya @spectrumofsalome with @revoltmodelagency
Female Model: Winona Lewis @winona.jpg
Stylist: LADYHUNTERXO @ladyhunterxo
Makeup Artist: Rachel Shepherd @rachelshepherdmua

Gung Ho statement floral earrings for WET fashion editorial.

The Guardian - Lucy Siegle

Well Dressed - Gung Ho

There’s wearing your heart on your sleeve, and then there’s wearing the story of species decline and reversal on your bow-tie or belted day dress. Each design from London startup Gung-Ho takes an environmental issue – say the decline of bees or the stag beetle – and turns the species into a hand-drawn print.

The garments are handmade in London using 100% organic fabrics and with every purchase the brand donates to charities that work with that specific issue.

The founder, Sophie Dunster, explains that she wanted to bring more meaning to ethical fashion. ‘As our style choices tell us so much about our personalities, this way we can not only wear what we love, but what we believe in,’ she says.

Given that ecology is about interconnectedness, it’s great to see ethical fashion that joins the dots.

The Londnr

Fair Fashion & How To Dress Ethically

It’s never long after we’ve woken that we reach for the kettle and make ourselves a brew, be it tea or coffee. If we inspect the packaging there’s a good chance that we’ll see a little symbol indicating our product choice is doing good in another part of the world, whether it’s certified organic, Rainforest Alliance (conserving biodiversity) or Fairtrade (decent prices and conditions for workers), it always makes the morning feel smugly saintly. It’s become fairly easy for us to make ethical choices when it comes to hot drinks, with the UK leading the field in many respects (in 2012, UK Fairtrade sales totalled a whopping £1.57 billion!). Awareness of ethics concerning our food purchases is also growing; when it comes to bananas, one in three sold in the UK is Fairtrade.

Yet when we return to our bedrooms to get dressed, it’s a different story! There is nowhere near the same level of consideration and action around the environmental and human costs of our clothing as there is our food.

"Sophie Dunster founded Gung Ho Design in her studio on the banks of the Thames in South London. Her goal is to change the world through creativity, and her collection of women’s clothing is set to do just that. If it weren’t enough that the garments are made of organic cotton and both hand-printed and handmade in the UK, each piece also highlights an important environmental cause. Each purchase includes a donation to a charity relevant to the animal depicted and the buyer gets a small booklet about the cause. ."

Ethical Unicorn

Ethical Fashion Goes Ethereal

"I don’t think it’s an exaggeration to say that Gung Ho have created the whimsical collection of my dreams. And beyond that their founder, Sophie Dunster, may just be my new favourite person.

Oftentimes the minimal aesthetic reigns supreme in the world of ethical fashion. I like that, I do; I’m often banging on about simplicity and versatility, a belief motivated by practicality but also somewhat beaten into me after years of seeing overpriced and poorly executed prints in the fast fashion world. Gung Ho have something different. Their designs are high quality, sophisticated and full of meaning, but their pieces are still versatile too.

I can’t count the amount of times I’ve been complimented on a dress when all I can say in response is ‘thanks, it has pockets!’ Now imagine the conversation if my reply is ‘thanks, the pattern was actually inspired by the bee crisis, and a portion of the money I paid for it went directly to conservation charities working to tackle this problem. Oh, and it also has pockets!’ Better, right? And as well as the donations, Gung Ho also provides each customer with a ‘Talking Point’ – a minizine that gives you a few key facts and more information on the issue at hand, so you can be even more clued up when spreading the sustainability message."